Three high tea firms debuted revolutionary matcha blends on the World Tea Expo in Las Vegas June 12 to 14.
ITO EN showcased the most recent addition to its ready-to-drink Matcha LOVE line: Organic Ice-Steeped Cold Brew Unsweetened Cucumber + Mint + Matcha + Green Tea. With a light-weight, clean, refreshing taste and no bitter aftertaste, this grab-and-sip beverage is made with finely milled natural Japanese matcha and whole-leaf inexperienced tea. Both are steeped in ice to chop the caffeine content material and enhance amino acids, particularly L-theanine, which promotes calm and psychological sharpness. And like all Matcha Love flavors, this chilly brew gives ample electrolytes and the antioxidant EGCG.
“We were thrilled with the response to our new Matcha LOVE Cold Brew Cucumber + Mint tea, which really exceeded our expectations,” says Rona Tison, govt vice chairman of company and public relations. “The fresh and soothing taste really transports you to a spa-like experience with a moment of relaxation.”
Next, Sugimoto America displayed its Organic Hibiscus Matcha, formally launched in November 2017. This energizing and refreshing summer time beverage gives the EGCG from matcha together with vitamin C and different antioxidants from actual hibiscus flowers. “We try to keep everything very natural,” says Noli Ergas, account supervisor at Sugimoto America and developer of the mix. “I really wanted to make matcha accessible to people to might not otherwise find it palatable.” This beverage will even attraction to established hibiscus tea drinkers.
The Organic Hibiscus Matcha powder may be combined with water and loved by itself or blended into smoothies and protein shakes. Originally created for wholesome mainstream meals service, an 8-ounce bag makes roughly 110 cups of tea.
Finally, Aoi Tea Co. bolstered its flavored matcha collection with a brand new taste debut: Matcha Coconut Milk. The line’s different tasty varieties embrace Matcha Blueberry, Matcha Vanilla and Matcha Raspberry.
“We’d been experimenting with different flavors for a while, and this one blended well,” says Eric Anderson, account supervisor. “The creamy coconut blended nicely with the richness of the matcha.” He provides that flavored matchas are a wonderful strategy to introduce the American market to one of these tea.