Jennie and Maria, co-founders of Owl’s Brew, are recognized for his or her Boozy Tea and tea cocktail mixers however they’ve lately launched a podcast, Lemons and Lemonade, the place they get actual about entrepreneurship within the meals and beverage industry.

We had a possibility to talk with them about their new podcast:

What impressed you to start out a podcast?

(Jennie) I feel the one factor for us that’s actually necessary within the meals and beverage industry is that individuals don’t speak rather a lot about is utilizing complete, actual elements versus ‘flavors.’ 

As we proceed with the podcast and carry extra folks on, quite a lot of our focus goes to be about transparency within the industry, how laborious it’s to really make a product utilizing good and complete elements, and how you’re taking that imaginative and prescient and make it actual. Hopefully, our podcast can be useful for individuals who wish to make one thing good.

(Maria) It’s necessary for us to have our personal voice and to have an outlet to inform our story, and for our consumers to get to know us as nicely.

Who do you wish to pay attention?

(Jennie) We would love for our customers to pay attention, younger girls, industry faculties, and friends. Anyone who may discover which means in our journey for transparency, that’s who we’re making an attempt to succeed in. 

What are a few of the hardest elements about being entrepreneurs?

(Maria) First and foremost, arising in the alcohol world may be very aggressive. Launching a venture may be very troublesome. It’s like fixing a jigsaw puzzle with out having an image. And I’d say the second is sustaining your place and retaining to what your core values are.

(Jennie) It actually is troublesome to navigate making a commercially scalable product whereas sticking to the standard of elements that you really want. Maria and I, we would like somebody ingesting our stuff, to comprehend it was one thing that was brewed with complete natural tea. We’re selecting elements rigorously.

I feel it’s actually laborious for the patron. It’s very easy to keep away from the issues you recognize are unhealthy for you however what in regards to the issues that you just don’t know are unhealthy? That’s form of the soiled secret of the meals industry- to me is that phrases like ‘natural’ can be utilized to cover so many issues. I really feel just like the struggle that we’re preventing within the meals industry will not be what we all know however what folks don’t know and what’s hidden behind phrases that appear innocuous.

We’ve had folks all the time ask us why we don’t use ‘natural flavors,’ as if we had been doing one thing unhealthy. We don’t use ‘natural flavors’ as a result of we use complete elements. There’s a disconnect. The meals industry has accomplished a extremely good job of hiding and masking issues with phrases that may imply quite a lot of issues

What makes the powerful stuff value it? What conjures up you?

(Maria) It’s the response and pleasure we get from individuals who strive our merchandise. I really like studying the feedback we get, the emails, suggestions – it fuels the drive to maintain going.

(Jennie) What Maria and I are constructing collectively is necessary to me. Our partnership is necessary as a result of it will be difficult doing this with out having shared values and objectives but additionally having enjoyable and having the ability to snigger in regards to the issues that pop up. We are a startup- issues do occur however we often view challenges as alternatives.

Please get pleasure from these Boozy Tea cocktail recipes supplied by Owl’s Brew:

All photographs kindly supplied by Owl’s Brew

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