Hōjicha Co., the primary model to specialize in “hojicha”, a Japanese roasted inexperienced tea, launched its retailer in Toronto, Ontario, Canada, concentrating on the North American and Asian markets.
“We are excited to finally unveil the Hōjicha Co. brand,” stated co-founder Danielle Geva. “There is an opportunity for a broader audience to discover and enjoy the benefits of hojicha and we are looking forward to introducing our roasted green tea products to the world.”
Hojicha has taken the Japanese meals industry by storm with greater than 90 product launches in the final yr, together with meals merchandise from fashionable manufacturers similar to Haagen-Dazs and Starbucks. According to market analysis agency Intage Inc., hojicha’s share of the sugar-free tea merchandise in Japan has already reached 3.5 % and gross sales have been growing steadily yr over yr.
“The hojicha boom in Japan may quickly spread internationally and could overtake matcha in the near future,” stated Mitsue Konishi, Senior Innovation Analyst of Consumers at GlobalData. The duo behind newly based Hōjicha Co., who’re companions in each enterprise and life, is a pair of entrepreneurs who’ve made a residing out of serving to essentially the most promising know-how firms take their merchandise to market.
The concept to deliver hojicha to North America was sparked through the companions’ current journey to Japan, when the 2 co-founders have been provided hojicha at a small teahouse in the Shinsaibashi district of Osaka. They had by no means encountered a inexperienced tea with such a nice aroma earlier than and have been keen to share the beverage with family and friends.
Hojicha tea originated in Kyoto in the 1920s when a tea service provider tried to benefit from leftover tea leaves, stems, stalks, and twigs by roasting them over charcoal. Shortly after hojicha was invented, tea retailers throughout Japan started roasting inexperienced tea as their clients have been enchanted by its deep smoky aroma and spherical taste.
The current recognition of hojicha could have been pushed by the tea’s many well being advantages, some of which embrace: decreasing blood stress, lowering ldl cholesterol, and relieving stress. Furthermore, hojicha’s roasting course of removes nearly all the caffeine content material in inexperienced tea, stopping the jitteriness that espresso drinkers expertise.
After sampling hojicha from over a dozen tea fields across the Kyoto area, the Hōjicha Co. staff discovered two distinctive teas that cater to tea novices and tea connoisseurs alike. Today, Hōjicha Co. is happy to launch their preliminary assortment of two unfastened leaf tea merchandise: Hojicha Dark Roast and Hojicha Gold Roast.
The firm is already engaged on creating and launching extra hojicha merchandise in the coming months, and all through 2019.
“Our goal is to source the most authentic, high quality hojicha from Japan,” stated co-founder Francois Mathieu. “We have a comprehensive road map of hojicha related products that we want to introduce to consumers in North America and beyond.”
About Hōjicha Co.
Hōjicha Co. is the primary model to specialize in hojicha roasted inexperienced tea. Its premium hojicha is packaged contemporary instantly from the fields of Kyoto, Japan. The firm presents prime quality hojicha, which is of course decaffeinated, comprises no components, and no pointless mixing or processing. Roasted inexperienced tea presents lots of the well being advantages of conventional Japanese inexperienced tea whereas containing nearly no caffeine or bitterness. The 2018 hojicha harvest contains Hojicha Gold Roast, the corporate’s highest grade inexperienced tea, and Hojicha Dark Roast, a deep, smoky and candy roasted tea.