Latest Investment by Craft Coffee Brand Paves the Way to Scale Operations and Reach of Revive Kombucha Ready-to-Drink and On Tap Craft Brewed Beverages
EMERYVILLE, Calif., Dec. 20, 2018 /PRNewswire/ — Peet’s Coffee introduced that it has acquired a majority stake in Revive Kombucha, a craft brewery primarily based in Petaluma, California. Terms of the transaction weren’t disclosed.
Revive presents an array of naturally fermented, natural, non-GMO, Fair Trade licensed, ethically sourced and uncooked bottled and on faucet Kombucha. It maintains a robust presence in the United States, with a fast nationwide progress of over 168% p.c versus a 12 months in the past (52 weeks IRI MULO, 4 November 2018). The newest financing by Peet’s will proceed to scale the Revive model, develop its brewery operations and broaden its distribution by way of the espresso firm’s community, whereas assuring absolute product high quality and superior taste. “Building an evergreen ecosystem for the Revive brand has always been part of our mission,” stated Sean J. Lovett, Founder and CEO of Revive Kombucha. “We are excited to further solidify our long-term partnership with Peet’s to fulfill our greater purpose of bringing our super tasty and good-for-you beverages to a larger audience.”
Peet’s expects to increase the Revive market attain in on-premise, grocery and Peet’s coffeebar areas. The inherent match of delivering Revive throughout shopper dealing with Peet’s channels will strengthen and speed up the expansion of its pioneering chilled beverage portfolio.
“Kombucha is a natural adjacency to ready-to-drink coffee and our consumers tend to love both,” stated Eric Lauterbach, President of the Consumer Division at Peet’s Coffee. “Adapting our growth strategy to extend access and trial of superior beverage choices across channels in new and convenient locations is key. And knowing the ongoing consumer shift to better for you and functional beverages, our latest long-term investment in Revive reflects our belief in the future growth of the brand.”
Sean J. Lovett and Rebekah Lovett, co-founder, will keep their fairness and management positions on the firm, whereas additionally sustaining the model’s progressive strategy to batch brewing and pure fermentation strategies.
About Peet’s Coffee:
Peet’s Coffee® is a U.S. specialty espresso firm based by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the espresso commerce and moved to America from Holland after World War II. His espresso fashion was in contrast to something Americans had ever tasted earlier than—small batches, contemporary beans and a superior high quality roast that’s wealthy and sophisticated. Mr. Peet’s affect on the artisan espresso motion impressed a brand new era of espresso entrepreneurs, together with the founders of Starbucks. Today, Peet’s upholds its dedication to delivering a premium product by persevering with to supply the world’s greatest beans, hand-roast in small batches, and craft each beverage by hand. Peet’s additionally asserts a strict commonplace of freshness to make sure optimum taste with a workforce that personally vets the freshness date on each bag and on each ready-to-drink (RTD) espresso accessible at over 15,000 grocery areas. Peet’s is devoted to rising its enterprise by way of its retail, grocery, on-premise, and e-commerce channels whereas sustaining the superior high quality of its espresso. Peet’s can also be happy with its standing as the primary LEED® Gold licensed roastery in the United States. For extra data, go to www.peets.com. Stay linked to Peet’s: @peetscoffee on Twitter and Instagram and facebook.com/peets.
About Revive Kombucha:
Revive Kombucha is a culture-driven, craft kombucha brewery launched on the Sonoma County Farmers Market in 2010 and situated in Petaluma, CA. Their mission has at all times been to sustainably produce the very best tasting kombucha utilizing the very best high quality components and most progressive craft brewing methods: from their vertically built-in brewery, to being the primary to market with brewing improvements (hibiscus and ginger caffeine free brews, and different non-tea brews with espresso, yerba mate and cacao) in their product line. Revive works as laborious to deal with the folks and world round them as they do in brewing their kombucha. This reveals in their sustainability initiatives—from their early efforts with bio-diesel supply and award-winning Bottle Exchange program, to their present efforts with water reclamation and conservation in the brew course of, and at all times providing living-wages and above commonplace advantages to workers. For extra data, go to https://revivekombucha.com. Join the Revive Kombucha dialog: @revivekombucha on Twitter and Instagram and facebook.com/revivekombucha.
SOURCE Peet’s Coffee
Related Links: http://www.peets.com