Champagne, wine, cheese and bread: France is recognized for its gastronomy. The dwelling of “la cuisine”, historically a meal for the French would start with wine and finish with a cup of espresso. So the place does tea slot in?
Well, for the French, tea needed to be greater than a powerful black brew laden with milk and sugar. They wished a tea that might mirror the French delicacies and palate.
But what does this imply? And how can we store just like the French?
A Tea for Every Mood
Have you ever considered why you’re consuming tea? Do you choose the tea for it’s taste, origin or is there one thing else behind your tea alternative? For the passionate French, tea is chosen by the temper they need to really feel. And so, in nearly each French tea consuming dwelling, there are a number of choices. Understanding this in regards to the French shopper, Tea Company Dammann Frères made tea choice straightforward for his or her internet buyers. Customers that buy from the web site can select their tea primarily based on their wants, whether or not it’s a pick-me-up, to chill out and even to fulfill a candy tooth.
Mood isn’t the one motivator to drink tea. The French buyer may select their tea primarily based on time of day. “You would see different brands, different flavors for different times of the day in a French home,” mentioned Aurélie Bessiere, Palais des Thés. Morning could also be a breakfast mix or easy tea bag, meant to assist get up, whereas the afternoon choice is a bit extra indulgent, selecting larger high quality teas and the teaware to accompany it. For the French, one mix doesn’t cowl the whole lot. It’s about interesting to their individuality, discovering a tea uniquely their very own. “French people are really curious and eager to experiment with their tea, not only as a drink in the morning and the afternoon,” mentioned Bessiere. “ But also as a French cuisine and gastronomy, seeing how they can enjoy tea in different ways.”
Budding Tea Sommeliers
In France, tea is meant to be savored, appreciated for every nuance: from the aroma to the colour. The premium teahouses have included acquainted wine terminology like terroir, single origin, and signature blends of their conversations about tea. This dialogue is a pure one for the French who’ve been cultured in discerning the intricacies in flavors. The tea masters present the French shopper tips on how to savor their beverage.
“We started the first tea menu, similar to what you would find with wine,” mentioned Kitti Cha Sangmanee, CEO, Mariage Frères. “Like wine, tea is impacted by the terroir, when you learn to teach people like this, that tea is akin to wine, which is close to the French culture, then tea also becomes a part of the French culture.”
attraction to the discerning shopper, the French tea outlets have added restricted inventory, prime quality, origin teas into their choices. These choose manufacturers have widened the tea palate to the male shopper. Similar to buying a uncommon cognac or scotch, the French buyer now has the pleasure of indulging in uncommon teas. “These teas are usually not available outside of their own country or at only certain farms, it’s very, very hard to find them,” mentioned Bessiere. “So when we carry them, they are sold out quite quickly.”
In France, buying a tea is a full-sensory expertise interesting to wish, culture and temper. Today, why not choose your tea primarily based on the way it makes you’re feeling? Take a second to odor, sip and take in your cup of tea. Treat your self to a well-deserved second of indulgence.